Company profile

 

 

The company concept:

The TOP INTERNATIONAL Hotels company markets the own brands TOP INTERNATIONAL Hotels and TOP City&CountryLine. Furthermore a jointventure agreement is established with the VCH Hotels, which are using the office building and administrative services of TOP INTERNATIONAL. A new partnership has been confirmed with Falkensteiner Hotels & Residences at the beginning of 2010. In November 2012 a new co-operation has been signed with Embrace Hotels, a hotel association with 40 integrative properties. All companies remain in their own entity. Since the end of 2015, there has been a framework agreement with the Kirchner Group for the construction and operation of integrative hotel businesses in Germany. With the gained experiences in the past two years, TOP INTERNATIONAL decided in the end of 2017 to pursue the initiative of integrative hotel projects on its own.

Sales:

In accordance to TOP Activities and the marketing plans of the individual partners. Framework agreements with companies, consortia, travel organizers, industry and commerce. Separate customer listing available on request. Contracting/RFP handling through TOP Head Offi ce. Additional sales efforts via UTELL offices worldwide. Advisory and assistance for individual hotel sales activities. International fair presentation with co-exhibitor participation. Own conference desk: conferencefinder.com

The system:

TOP’s own reservation system under the name TOPREZ, with own chain code: TP. Implementation of TOPREZ NG (next generation) with an invest of EUR 250.000,--. Own marketing and control of the TOP database/via PegasusSolutions and further representation by UTELL INTERNATIONAL with offices worldwide. All GDS systems such as Amadeus, Galileo, Sabre and Worldspan are interfaced on highest connectivity level (next generation seamless). Independent, networked websites for all four companies with online booking facility. Online bookings tool may also be implemented on already existing hotel websites. An exclusive interface to TRIVAGO opens up new distribution opportunities on Meta-Search sites.

Distribution overview

PR/Marketing:

Main emphasis TOP City&CountryLine: In addition to the international directory: Exclusive guide for TOP City&CountyLine Hotels. Intensive PR and marketing activities and exploitation of additional sales channels, in order to market the exclusive brand of the group and increase the utilisation of partner hotels.

Especially for CountryLine Hotels: Establishing and distribution of arrangements, programmes and FAM-trips in intensive co-operation with the hoteliers.

Customer acquisition and loyalty activities.
Quality management in a special control programme

The positions:

Market position Germany No. 1 with 200 hotels in the con-solidated company.
Market position No. 17 worldwide. (Source: Hotels)

Contract and Terms:

Contract term 24 months with annual extension.
TOP City&CountryLine with a special quality control programme.
Hotel affiliations in current year possible.

TOTAL PORTFOLIO DEVELOPMENT

TOTAL GENERATED TURNOVER

The Websites:

www.topinternational.com
www.topccl-hotels.de
www.wellnessfinder.com
www.conferencefinder.com

Actual Information:

www.topinternational.com >>> dann PRESSE

Brochures:

TOP Hotel Directory
TOP Meetings
TOP Marketingplan
TOP Profile
Wellnessfinder Profile (only in German)
TOP City&CountryLine (online version)

TOP Group Tariffs (online version)