06.04.22
QUARTERLY REVIEW
The TOP team started 2022 with confidence and is preparing intensively and concentrated for the coming months. New hotels, new partnerships, innovative new ways to book... here is a recap of a stunning first quarter.
Turnover
Even though bookings are not back up normal, we see a clear trend compared to the same months ins 2021 and 2020. Continuous increases in two digit percentage heights are reflected and let us hope on a steady recovery in duration of the year.
Hotel acquisition
During the difficult times and the Corona-related decline in turnover, many hotels researched new innovative partners who would support them after the restart. As a result, TOP INTERNATIONAL was able to acquire new member hotels in the first quarter of 2022 and conducted promising discussions with potential partner hotels/hotel groups. At the time the TOP-Team is heavily busy with setting up the remainder of the hotels of the NOVUM Hospitality group for the booking channels. 30 hotels have already been finalized and 40 will follow by July 2022 in order to realize a smooth switch of all properties of the NOVUM Hospitality group (total of 150 hotels) to us. TOP INTERNATIONAL will by then market all of the group's brands worldwide as sole provider.
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New partnerships
The B2B platform IMPALA was founded in 2021 and connects wholesale partners with individual hotels. IMPALA was successfully connected tour TOPREZ system in order to pull the daily rate from our hotels. Merchant partners take this rate as a sell reference and when a guest is interested in reserving the room, the hotel receives an email stating the sell rate and has the choice to accept or reject the booking. A very new unique business approach, the TOP hotels will profit of.
A long-time partner KEYTEL is back on board for the TOP INTERNATIONAL Hotels. This Spanish travel agent consortia, having its own agencies, is focused on end-user sale through various partner organizations and DMCs. KEYTEL counts to the biggest outbound tour operators in Spain and covers as well as business, also leisure travel within Europe. A technical challenge refrained TOP Hotels a couple of years ago, to profit from this partner. The issue has now been re-addressed and with a high invest from both sides, the connectivity is successfully implemented and tested. The TOP Hotels have been onboarded step by step in Q1 2022.
